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Desk Research Planner
$12.00
Sale price
$12.00
Regular price
Before you commission or undertake new research, make sure you've mined what already exists.
The Desk Research Planner gives you a structured framework to systematically explore existing sources - saving time, budget and avoiding duplication.
What's inside:
- Structured desk research checklist and framework
- Source categories to explore (industry, competitor, consumer)
- Gap analysis prompts to identify what's missing
- Notes capture structure to organise findings
Who it's for: Business professionals, insights professionals, marketing teams and anyone who need to conduct a thorough secondary research review before primary research begins.