Structured, step-by-step planning tools built by market research professionals.
Each planner contains multiple frameworks, prompts and worksheets to guide you through every stage.
Not sure where to start?
If you're new to conducting research, start with the Research Problem Definer. It will help you get clear on what you actually need to find out before anything else happens.
From there, work through the tools that match your project type — quantitative, qualitative, or both.
If you already know what kind of research you need, go straight to the relevant planner. Each tool works as a standalone or as part of a complete research planning workflow.
- Research Problem Definer - Define the real business problem before your research begins.
- Research Workflow Planner - A complete stage-by-stage map of how a research project runs from brief to results.
- Desk Research Planner - Mine existing sources and identify exactly what gaps remain before commissioning new research.
- Quantitative Project Planner - Every decision you need to make before briefing a quant study.
- Qualitative Project Planner - Plan and brief your qual study from participant recruitment through to deliverables.
- Sample Planner - Define exactly who you need, how many, and where to find them before fieldwork begins.
if you want everything in one place, the Complete Research Toolkit gives you all six planners at a significant saving.
