Qualitative Project Planner

ocus groups and interviews are powerful - but only if they're set up properly. This tool makes sure you go in prepared.

The Qualitative Project Planner walks you through everything you need to plan and brief a qual study - from who to recruit, to what you need to explore, to how you want the findings delivered.

What's included:

• Step-by-step qual project planning form
  
• Ready-to-use research brief template
  
• Prompts for participant profile, recruitment and discussion topics
  
• Structure to brief a qual research supplier with clarity and confidence
  

Who it's for:

Business owners, brand and marketing managers commissioning focus groups, interviews or ethnographic research who want to get the brief right.

Format:

2 x PDF's | Instant download after purchase.