Qualitative Research Pack - 2 Planners

Qualitative research is only as good as the planning and setup. These two tools make sure you go into any focus group or interview program with the right people and the right questions.

The Qualitative Project Planner covers everything you need to scope, brief and conduct a qual. study. The Sample Planner ensures your recruitment is tight, your participant profile is clear and you know exactly who you need to connect with.

Bought separately these two tools cost $38. Together they're $29.

What's included:

• Qualitative Project Planner
• Sample Planner

Who it's for:

Business owners, brand and marketing managers conducting qualitative research who want to get the brief right and avoid wasted sessions.

Format:

4 x PDF | Instant download after purchase